What is SEO ?
Search engine optimization (SEO) is the process of improving the visibility of a website .It is one of the best way to get backlinks your website and also bring more traffic to your web site.
Why SEO ?
For everything people goes through any search engine and makes a search with a keyword then, it provides you the whole page listing in the top results.
People searches end within the first 2 pages of search results. And this is why it is essential to have a prominent presence for the keyword phrases that you are targeting. Mainly different methods followed to increase the traffic on the websites.
Steps for Search Engine Optimization
1.Keyword Analysis
The first and foremost step of SEO is keyword analysis . You need to analyse the keyword and select the proper keyword phrases . Find out through which keyword your website get more traffic and quality visitors. For what keywords people are using to search for.By using these tools, you can start to get a good idea of some keywords and keyword phrases to target.
How to identify Keywords ?
Based on your services you need to select your keyword. You can use Google keyword traffic estimator tool to find they keywords. Once you find the keywords you think are best use those keywords in your Meta tags, title, and description. Search engines find the title tag crucial to understand what your site is about and index it.
Following are some seo tools :
Google :Keyword Traffic Estimator Tool
Microsoft :AdCenter Keyword Forecast Tool
WordTracker :Keyword Suggestion Tool
Keyword Discovery :Search Term Suggestion Tool
2.Analyze the Competition
By looking at your competitors web sites and analyzing the keywords that they are targeting, you can get a good idea of some keywords that you might want to target. You might not decide to use all of the same keywords they are targeting, or you might get some ideas of other similar keyword phrases to target to try to get the visitors that they aren’t attracting. By at least gathering the keyword phrases they are targeting you can analyze that data against your web site for the same keywords and see who will come out ahead in search results once your web site is optimized.
How to choose the domain name url?
What are the rule of thumb?
URL of your web page
The URL of your web page plays a very prominent role in determining the importance of your page.
For example, if you are offering a SEO SERVICES, if the URL (domain name) is in the form of http://www.seo-services.com, it will generate more traffic than http://www.yourdomain.com. In case, you have already registered your domain name and it is not possible to change the domain name to reflect the keyword, add keywords to the names of your pages. For example:http://www.yourdomainname.com/seo-services.html
While constructing the URL, keep in mind the following golden rules:
1. Hyphens in the URL should be limited to a maximum limit of three
2. Total number of characters in the URL should be limited to 100.
3. Research by SEO analysts has proved that the optimum limit is 72 characters.
URL length of 30 characters provides the best results
3.Content Development and Optimize Code
Web content is main important in SEO process. We need to use Title Tags, Heading Tags, and descriptive text contain your keywords. The higher up the page your keywords are shown, the better also. I always try to make sure that I have my keywords in title tags, heading tags, bold text, italicized text, and regular text. Make sure you add content on a regular basis to your site. Make the information informative and easy to read to visitors.
How to use title tag and meta tags?
Title Tag
1. Use Keywords in title tags
3. Do not repeat the keywords in title
Search engines categorize the pages containing certain keywords as offensive or not useful to the reader. They call those words as stop words or poison words and the occurrence of such words anywhere in your document title, description or content could poison the ranking of your page. The following document provides a list of such poison words and it is better to avoid them in your pages.
Meta Tags
Next to the title tag, meta tags represent strategic importance. In each page, use meta description tags and meta name tags.
Try to use different meta description and keywords for different pages. Using the same description on all pages might diminish the importance.
Heading Tag
All search engines give great importance for the heading tag. So, if you have your keywords in heading tags, you are likely to add importance to your pages. Try to optimize keywords in all heading tags h1, h2, h3 etc.
Content in your web pages are the primary communication means between you and your prospects. While tweaking the content for search engines, you should take care not to irritate the readers with unwarranted repetition of keywords.
Always keep in mind that you should write the content for the readers and not for the search engines. If the content is good/relevant and if you follow all the SEO best practices, the chances of attaining a good ranking are bright.
Analysts say that around 4 to 6 % keyword density per page is healthy. You can properly place and optimize the keywords within this prescribed density.
4.Promote Your Web Site
Once you have done all of the content creation and code implementation, you are ready to upload your web site to the live web server. I like to wait to have all of the web pages created before uploading to the web site, so that the web site looks and reads the same across all of the pages.
5. Linking : Getting backlinks to your website.
In order to get back links your need to use off page optimization services . Back Links always boost to your website. To get a high page rank you need to submit your website in bookmarking sites and directories.
You can start with submitting your site to dmoz.org, Yahoo! and other directories first.You can also make effective use of forums and blogs to post links to your website popularity. However, keep in mind that many forums do not allow blatant advertising. So, wherever some discussion very relevant to your business is going on, participate in the discussion and then post your link. To find the number and list of back links pointing your page, you may just do a google search as link:
For example, if your website is www.seo.com, you can find the number of back links as link:seo.com.The anchor text of the backlinks also play a major role in SEO. Anchor text is the descriptive labeling of the hyperlink as it appears on a webpage.
For example, while Seo services will be the content visible on the webpage, the actual link will be http://www.doman.com/seo-services.html. Search Engines examine the anchor text to decide the relevance of the content on a webpage.
Alt Tags for Images
The alt attribute is used to define an "alternate text" for an image. The alt text is nothing but a description for the image. The original intention of the "alt" attribute is to help the reader when the image does not load on the browser. The alt text will tell the reader what he or she is missing on that page. The browser will display the alternate text instead of the image.
For instance, in the following example, if the architecture image fails to load, the reader will know he is missing the software architecture image.
In the img tag give src="http://www.blogger.com/seo.gif" alt="seo" services="
Nowadays, SEO engineers have started using their primary keywords in the alt text of the images with a view to improve their ranking.
Another option for linking is using social networking sites to help your articles, blogs, and websites get attention and get higher rankings on search engines some sites you want to link up to are
FREE TRAFFIC to your Website
MySpace
Digg
Stumbleupon
Delicious
Youtube
Digg
If you start to see your rankings decline, you might look into what you need to do to further optimize your web site by using off page Optimize paid services.
The follwing below are off page Optimizing services through which you can increase your SERP
Paid Services :
Submitting to Various Directories
Ensure Apt Implementation of Google Analytics
Submitting Press Releases
Submission and Syndication of Articles
Submission of RSS
Submission of XML Site Map
RSS Submission of Blog Section
Directory Submissions
Article Marketing
Social Bookmarkings
Dofollow Blog commenting
Forum Posting
One way niche relevant text links - Blogroll Links
Incontent links - Blogposts - Contextual Links
Creating Link Wheels
Creation and Optimization of Squidoo Profile
Creation and Optimization of Hubpage Profile
Creation and Optimization of LinkedIn Profile
Creation and Optimization of AboutUs.org Profile
Creation and Optimization of Wikipedia Page
